Why should you stream your event?
We recently finished an event where the organization not only gained more attendees but also presenters due to adopting a hybrid approach to the conference. There were in-person attendees enjoying provided food and networking, but participation was still possible via Zoom for those who couldn't attend in-person. It just makes sense: If you've already got the other pieces of the AV puzzle in place, why not add in livestreaming or zoom conferencing to dramatically change the possibilities of your event? Livestreaming can significantly enhance your organization's reach, engagement, and overall impact.
Break Geographical Barriers
Livestreaming breaks geographical barriers, allowing people from all over the world to participate. Do you want a distinguished speaker from another continent but don't have the budget to fly them in? Have them present online instead. On top of speakers, attendees who are unable to come in person due to various constraints can still watch and participate in the event.
By broadcasting your event to the world, you can increase diversity as well. Adding minds with varying backgrounds to your meetings and conferences can create a more fail-proof thinktank and open up previously unknown networking avenues. You can attract a wider audience, including those who may not have previously considered attending.
Enhance Engagement
Real-Time Interaction with chat features, polls, and Q&A sessions helps engage with the audience in real-time. Even more helpful, people are on a computer during the event, which makes it super easy to encourage sharing and interaction on social platforms to boost your online presence.
Cost-effectiveness
Reduced travel and accommodation costs save money for both your organization and attendees; with a livestream, no physical travel is necessary. Livestreams and hybrid events are also extremely scalable! Accommodate practically any number of viewers without increasing costs.
And here's another cool idea: virtual sponsorships. Sell sponsorship opportunities to related businesses by placing their logo or ad into your stream, bringing their brand in front of all the right people at the right time. We've seen this easily bring in thousands per sponsorship.
Content Longevity
After the event is over, you can provide our high quality recorded version to those who missed the live broadcast, increasing the lifespan of your content. This content can be re-edited for social media, event highlight reels, or to make an advertisement for the next event in a series.
Want to ensure everyone has a chance to attend the event? Even if it's not entirely live, you could take it a step further and offer an after-the-fact stream of the recorded event for a slightly reduced price.
Broadcasting Pros
Looks Great can help you achieve a seamless, hassle-free livestream that increases engagement, brand awareness, saves (and makes) you money in the long run, and helps you reuse your content forever.
Ready to get started? Get in touch at contact@looksgreatproductions.com!
